The Doggo Group is a UK-based holding company focused exclusively on the dog services space.
We acquire, build, and run dog-related businesses with one core belief: dog ownership should be easier, more consistent, and more accessible — without sacrificing quality or welfare.
We’re not here to be another corporate name in the industry. We’re here to raise the standard and create a connected, trustworthy ecosystem for owners.
The dog services industry is full of brilliant independent operators — people who care deeply and deliver incredible results.
But it’s also fragmented. Many owners don’t know who to trust, where to go, or what “good” looks like. And for business owners, scaling can be hard without systems, support, and the right structure.
The Doggo Group was created to bring the best of the industry together and build something that benefits everyone: owners, dogs, teams, and founders.
Vision: A future where every dog and every owner has access to the best care, products, and services — regardless of income level or background.
Mission: To acquire, build, and grow businesses that transform the dog ownership experience — combining empathy, innovation, and operational excellence.
Aim: To disrupt a fragmented dog ownership industry by uniting high-quality businesses under one strategic group — delivering consistent, trustworthy, and elevated experiences across the UK and beyond.
Across every business we run, we focus on the fundamentals that build trust: