1. What types of dog service businesses does The Doggo Group acquire?
We focus exclusively on businesses operating within the dog services space. This includes dog training, dog walking, daycare, kennels and boarding, grooming, pet retail, and closely related services.
Rather than chasing a specific niche, we prioritise businesses with a strong reputation, loyal customers, and a genuine commitment to quality and welfare. We’re particularly interested in businesses that have been built with care and could benefit from stronger systems, operational support, or a long-term owner to take them forward.
2. Do you only acquire businesses in London and the South East?
London and the surrounding counties are our primary focus, as this allows us to stay closely connected to the businesses we operate and support.
That said, we are open to UK-wide opportunities where the business is staff-run, well-systemised, and capable of operating without heavy day-to-day owner involvement. In these cases, geography is less important than operational maturity and cultural fit.
3. What size or turnover does a business need to be to qualify?
We typically look for established businesses with meaningful revenue, a proven customer base, and healthy margins.
As a general guide, our usual minimum benchmark is around £100,000 in annual turnover. However, this is not a hard rule. We take a pragmatic view and consider factors such as consistency of revenue, profitability, operational structure, and potential for improvement or growth.
4. What happens to my staff if I sell my business to The Doggo Group?
Your team is often one of the most valuable parts of the business, and we treat them as such.
Wherever possible, our intention is to retain and support existing staff. We aim to provide greater stability, clearer systems, better training, and long-term opportunities rather than disruption. Any changes are made thoughtfully and with the health of the business, customers, and team in mind.
5. Will you change the name, brand, or way my business operates?
Not by default.
Strong local brands carry trust and goodwill, and we don’t believe in changing things simply for the sake of it. In most cases, we keep the existing name, branding, and customer-facing identity while improving systems, processes, and support behind the scenes.
If brand changes are ever considered, they are discussed openly and only pursued where they clearly add long-term value.
6. How involved do I need to be after the sale?
This depends entirely on what works best for you and for the business.
Some owners prefer a clean exit, while others stay on for a short handover period to ensure continuity and knowledge transfer. We’re flexible and design transition arrangements that protect customers and staff without placing unnecessary demands on you after completion.
7. How long does the acquisition process usually take?
Every business is different, but most acquisitions follow a clear, structured process that takes anywhere from a few weeks to a few months.
We aim to move efficiently, communicate clearly, and avoid unnecessary complexity. Our goal is to make the process as straightforward and respectful of your time as possible.
8. How do you value dog service businesses?
Valuations are based on a combination of factors rather than a one-size-fits-all formula.
We look at financial performance, consistency of revenue, operational structure, reputation, and realistic growth potential. Our approach is fair and pragmatic, focusing on what the business is today and what it can sustainably become under long-term ownership.
9. Are you a long-term owner or a short-term buyer?
We are long-term owners.
Our intention is to build, operate, and improve businesses for the future, not to flip them for short-term gains. We invest in people, systems, culture, and customer experience to ensure each business can grow sustainably over time.
10. What makes The Doggo Group different from selling to a competitor or a PE firm?
We are operator-led, dog-first, and legacy-focused.
Unlike many buyers, we don’t prioritise aggressive cost-cutting, rapid expansion at all costs, or short-term exits. We care deeply about dogs, customers, teams, and the reputation of the businesses we acquire. Our focus is on long-term improvement, stability, and building something we’re proud to own.