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A connected dog services ecosystem

We build an interconnected group of dog-focused businesses that work better together than they ever could alone. Each business keeps its identity, culture, and local trust — while benefiting from shared systems, training, marketing, and operational support.

We acquire established dog service businesses whose owners are ready for a new chapter.

 

We prioritise:

- Businesses with loyal customers and strong reputation

- Operations that can run without heavy owner dependence (or can be made that way)

- Teams we can support and retain - Clear opportunities to improve systems, pricing, marketing, or capacity

 

Our approach is legacy-first: we keep what made the business special and build the structure to help it thrive.

Where we see gaps — access, affordability, quality, or convenience — we build new dog-focused ventures.

 

These can include:

- New service brands

- Digital products or education

- Membership communities

- Partnerships that improve access for owners

 

We design new businesses around real needs and real-world delivery.

We don’t “buy and leave.” We operate.

 

Post-acquisition, we focus on:

- Systemising delivery (SOPs, training, tools)

- Improving customer experience

- Strengthening marketing and lead flow

- Pricing and packaging that reflect value

- Team development and retention

- Cross-referrals across the group The goal is a healthier business, stronger margins, and better outcomes for customers.

Focus areas

We’re interested in dog services across the board, including:

Impact (how this helps owners)

A connected ecosystem means: